Start with the experience
Show what someone can do before listing specifications.
180by2 / Brand guide
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A clear identity for the South African store exploring smart glasses, immersive technology and 360° creation.
Explore the identity
01 / Identity
A different angle on what comes next.
180by2 helps people find, understand and use technology that changes how they see, capture and experience the world. The name suggests a wider field of view: 180 degrees, twice over.
180by2 is African Technopreneurs' online store. The store leads with its own name while making that relationship clear.
- Public name
- 180by2
- Descriptor
- Smart glasses, XR & 360° technology
- Relationship
- An African Technopreneurs store
02 / Logo
Give the mark room to breathe.
Use the original 180by2 artwork. Keep its proportions and leave generous clear space.
Current storefront logoLogo rules
- Use approved artwork; do not redraw it.
- Do not stretch, rotate, recolour or add effects.
- Choose a calm, high contrast background.
- Keep product brand logos separate from 180by2.
03 / Colour
Clear, confident colour.
These colours are drawn from the current storefront theme.
Deep navy
#020721Headlines and foundations
180by2 teal
#007A8FButtons, links and accents
Blue
#1E2D7DSupporting emphasis
Soft grey
#F3F5F6Quiet backgrounds
04 / Typography
Easy to read.
Ready to explore.
A wider world
is waiting.
The storefront uses Nunito Sans for bold headings and comfortable body copy.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz · 0123456789
05 / Voice
Curious, clear and useful.
Explain the technology
Use plain language for XR, smart glasses and 360° capture.
Stay grounded
Make claims that product details, availability and support can back up.
06 / Imagery
Show what the technology makes possible.
Choose accurate product imagery and real examples of people using the technology. Show the moment of capture, the shared experience and the practical setting.
- Keep models and accessories identifiable.
- Use natural light and uncluttered compositions.
- Label illustrative imagery if it could be mistaken for an exact product view.
07 / Use & approvals
Make the identity unmistakable.
Use approved artwork and the current palette for public work. Keep 180by2 distinct from the product brands sold in the store and describe its African Technopreneurs relationship accurately.
For logo files, co-branding or a review of a high visibility use, contact the team before publishing.
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